How To Select The Right Email Analytics Tool

Email Analytics Tool

Businesses are progressively converting to the power of data to profit actionable insights that they can use to improve operations across the spectrum, and one such stream of rising popularity is email analytics. While traditionally thought of in terms of email marketing drive, and associated with metrics like click-through rates and open rates, there’s a new and increasing segment of email analytics that’s beginning to hold the interest of managers with expert teams of employees: “everyday” email analytics.

Examples of these types of metrics would include the plenty of emails sent and received via everyday communication, including emails to and from colleagues, employees, clients, and vendors.

Let’s examine how to select such an email analytics tool to suit your requirements. You will require looking at the tool’s performance across 5 major dimensions:

1. Metric Accuracy

How reliable and accurate are the metrics of this application? This may be a tough question to answer because it’s not efficient to determine everything with the app and then hand-measure and compute similar statistics to see if they add up.

Instead, it’s better to view at the publisher and how the software operates. How much development experience does this team have? Does it plug directly into your email system preferred? What are the reviews like? These type of questions can support you gauge the reliability of an email productivity tool, even if you aren’t confirmed of its precision.

2. Luxury of integration

There are tons of various email servers and platforms to rely on, so you will require making sure your tool of preferred is not only compatible with your platform but is also capable of integrating smoothly and softly with it.
For example, if you use Google Suite or G-mail for your company email, you will require searching a tool that specializes in G-mail integration, Like Email Analytics. Most modernized email analytics platforms should be easily compatible with any major email system you use.

3. Device compatibility:

Closely for convenience’s sake, you will want to select a tool that’s consistent with all manner of devices and systems. For example, if your resolve platform has a great desktop mode, but performs poorly on mobile devices. You will accomplish forced to use a desktop whenever you want to test the application. A tool with a responsive, adaptable, fluid, design will make it easier and simple for you (and your teammates) to jump between devices and still get full use of the system.

4. Quality of Resolve

There is also something to be said for the qualitative demand of the visuals provided by your email analytics platform of choice. After all, its major function is to offer data visualization. Without those visualization elements performing the way you want it to. You will be left with nothing but raw data and numbers that you would have had anyway. Make convinced the visuals here are robust, illustrative, and interactive enough to offer at-a-glance demonstrations of how your email is being used.

5. Cost

At last, you will be required to understand the price of the application. As not all tools are going to work for the same price. There is something to be said for the “you only get what you pay for” angle here; though there are a number of examples of free software that works extremely good. You also shouldn’t hesitate away from paying for an app. That provides you the complex technical features you require to get your email productivity goals

If you find an email productivity tool then that gives you everything you wanted. Later on, it may be worth paying a little more; after all, it may protect you dozens of hours in lost productivity within a few weeks of using it. Still, you will want to keep your budget in mind and shop around for an affordable tool that meets all your requirements.

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