E-commerce websites of today are generally considered to be the perfect method by which one can effectively look at a particular product, analyze it and purchase it in order to greatly facilitate the division that exists between in a traditional setting with respect to the customers as well as the powers that be who remain in charge of the proper implementation as well as functioning of the site itself.
The project instance, in this particular scenario, is mainly motivated in the inception and effective implementation of a fully functional e-commerce website that exclusively deals with the trade of fashion products, mostly apparels as well as other accessories in order to fully and effectively implement a virtual marketplace wherein people can buy these commodities in return of actual money, which can be forwarded and, as a result, accomplished with various digital and actual methods as a result.
The website is supposed to cater to any possible individual who wishes to buy the commodity available for display and for advertisement purposes in and of itself. As such, it is apparent that one has to effectively build and implement the said e-commerce website in such a fashion that is accepted by and large in accordance with many of the industry standards on the face of this planet (Laudon and Traver, 2013).
This report tends to focus upon the aspects of the software development lifecycle of the project, albeit not in a sequential manner; in the process of which the user is supplied with all possible information that one might need not only in realizing the project up until its completion, but also includes many factors that intrinsically goes into the proper implementation and functioning of an e-commerce website.
We shall be discussing the various abstract concepts that are intrinsically related to the website at its very core; facilitating the proper methodology with the help of which one can in an abstract fashion so that the entire scope, aim, objectives and limitations of the report in a succinct way.
To initialize and properly build a particular e-commerce website, and include all the functionalities that would help in the proper viewing, research, and purchasing of the commodities displayed on the website as such. The website should also be functional, and store the purchase history with respect to a particular user’s history on the site in and of itself.
- To carefully and analytically observe the various concepts and learning incentives that have been established as essential to the building of a particular website.
- To properly plan the stages that would go into the building of the entire website.
- To divide the resources according to the timeframe and plan in order to properly complete the website within the consolidated plan structure.’
- To ensure that no errors would go unnoticed with respect to each of the stages in the entire development phase.
- To properly integrate the appropriate APIs that can intrinsically function as a versatile e-commerce website so that a number of operations from the client-side can be accomplished in time.
- To design the website in such a way so that the user interactivity, as well as friendliness, is at an all-time high.
- To optimize each and every aspect of the site that in spite of the many individual elements and modules, the normal operations should perform in a way that is both fast as well as responsive (Kraemer, Gibbs and Dedrick, 2005).
This e-commerce website supposedly runs on an independent domain provided by the framework in and of itself, but all possible functionalities are supposed to run in a fashion that is indicated as being run on a domain, which masks this phenomenon allowing users to make use of it in a normal fashion as much as possible. All the functionalities on the client side are running perfectly, and, as a result, can experience these features and functionalities in a smooth and unrelenting fashion.
The limitations of this project tend to stem from the various specifications that have been included in the proper specifications in the requirements specification of the project mainly. As such, as per the instructions, each and every point of concern have been included in the website, but talking about the various special features of the site itself, one can find that some functionalities would not follow through as one might expect a fully functional e-commerce website that works in a commercial fashion.
Background of an e-commerce website
Any commercial website tends to function as a mode of marketing that could effectively highlight the very best features and products that are supposedly provided by the business from a commercial standpoint in order to fuel their very own business model all with the singular goal of generating more revenue for the proper running and effective functioning of the business itself, and also for every stakeholder in connection to the business concerned.
E-commerce websites tend to function in a way that is a slightly different approach, but the core concept tends to remain the same with additional layers of what can be termed as bringing the customer and the business closer to one another than anything done before. What this particularly means is that while most normal commercial websites tend to highlight the various aspects of the business, including the products through innovative modes of display and advertising, such that the customers would go out of their way to actually purchase the product through any possible outlet or medium that the business has provided for the public at large.
E-commerce websites tend to completely do away with the latter aspect; effectively opening a brand new medium through the help of the website itself such that the customers would not have to go out of their way, make a certain possible time available, and invite the purchasing process; instead, one can easily buy the stuff that anybody wants from the said e-commerce site in a virtual fashion, and have the products delivered directly to their homes, or at any location or place of their own choice.
This is the core and most important concept of any known e-commerce website that deals with the purchase of any commodities at display in order to get the client base, which significantly prefers this mode of purchasing specific products instead of the traditional modes that have been a part and parcel of the human existence since time immemorial. Over the years of this and last decade, e-commerce websites have become a cultural and social phenomenon and has completely transformed how humans tend to function and operate in their daily lives. Additionally, it has also pushed back the boundaries in regards to what the great digital platform, known as the “internet”, can or cannot do or perform.
As a result, pairing e-business websites with the more obvious ones is most certainly not fair at all. Generally speaking, people tend to expect drastically different things when they visit a particular e-commerce website that has required a complete reevaluation of the very basic components of the subject of Human-Computer Interaction (HCI) directly over its head; thus, resulting in a completely other mode of pursuance and research when it comes to these special websites.
Moreover, the various individual aspects of a proper e-commerce website tend to be more focused upon the immediate conversion of possible visitors to immediate customers as opposed to the longstanding ones, which is generally the approach of most other websites in question. However, this does not, in any way, mean that the e-business entities are not concerned with long term arrangements or relationships with their respective clients, but the results brought forth by any such entity is generally considered by taking stock of both long term as well as short term figures with the latter being an indicator signifying any need that could elicit as well as drive change with respect to the business in an effective and fully formed fashion. Discussion of the project in detail
E-Business Model of the e-commerce website
Generally speaking, this particular e-commerce project flows a generalized but all-encompassing with the help of which any possible visitor who visits the website can effectively buy a product in accordance with his/her own liking or needs. As such, we start with the website being active on the internet itself whereupon any possible visitor can view the client-side for which specific purpose the website has been built in the first place. One might visit the website through the various marketing technologies, and, as such, can properly view the website on a firsthand basis in order to determine whether if the individual can find whatever he/she is looking for. Concurrently, it is not just the products that are not the only focus of interest that customers generally tend to have, instead it is a mix of various other aspects that can influence and, in some way or the other, direct the client activity upon the website in and of itself. Aspects such as the graphics, themes as well as the products at the display on the “Home” page can effectively determine, and, as a result, direct the attention of the client as and when needed. Most certainly, the website has been intrinsically designed by considering and taking stock all of these factors such that the users do not take away any form of negative experience whilst in the process of visiting the website for the very first times or so.
As such, while talking about these specific aspects one would most certainly need to consider what specifically characterizes a particular instance of visitor experience on a website with respect to the inherent qualities of the same, such as page speed, response time, design as well as credibility. All of these factors combined most certainly influences the outlook of a particular client, and, consequently, influences other factors that are not generally considered to be a central part of the system at all (Jing, 2009).
So, getting back to the main topic of evaluating the business model in question, one may easily say that a number of factors are responsible of what can influence the client or customer in such a way that he/she might be motivated to visit the site again for any possible purpose or objective. In addition to this, the customer can perform a variety of activities upon the website, including officially registering oneself in order to maintain one’s identity on the website itself. This feature intrinsically is responsible for the veracity of a particular website and is generally measured by the number of people who have actually signed up on the services provided by the website for entirely free or in return for some kind of cost. This generally indicates that the customer has been satisfied upon viewing the entire scope of the e-business phenomenon that has, as such, compelled them to be effectively regular and semi-regular visitors or customers, whatever they might choose to be.
The customers can view or search any of the product they might wish to view, and, as a result, can view them in detail so as to facilitate the proper information in connection to the product in and of itself. This information might include specific indicators that are attached to the product by itself, or it might effectively indicate the other information that the e-business is providing to the customer to be accomplished.
If the product is to one’s own liking, then he/she can effectively tender the payment part of the entire procedure in order to determine how the customer wants to pay for the aggregate bill that has been derived, paving the way for the entire operation to be successfully completed. Upon the basis where the user has set his/her own home or drop location, delivery charges can be added to the bill in order to effectively promote the idea of a remote way, which one can finally deliver the product at a date set by the business itself (Burt and Sparks, 2003).
Marketing Aspect of this e-commerce website project
Generally speaking, e-commerce websites tend to generally follow the traditional methods of marketing campaigns through the help of which the customer base can be drastically increased with respect to the activities taking place in and of themselves. Through various platforms that can range from to various tangible as well as digital platforms, one might also view the marketing techniques as “limited period offers” through the help of which clients can get various offers that would compel them to use the website for their own personal purchasing and buying activities.
This can effectively bring about a sense that the quantities of the material sold can effectively counter the various offers and opportunities most of which are often manifested by the presence of discounts, free offers or other tactics that gives off an impression that it is the client who has everything to gain from the deal at its very conclusion (Sorescu, Frambach, Singh, Rangaswamy and Bridges, 2011).
Additionally, e-business websites are generally driven by the popularity and familiarity of the entire brand name of the website in and of itself. As such, it is to be noted that the market valuation of the site is determined about how much people are intimated about the reputation of the website, including its overall veracity, trustworthiness, the array of products available, and also about the quality of services they generally tend to focus in order to satisfy their customer bases in an effective and encompassing fashion.
Infrastructure of the e-business website
The hardware components of the website shall include the following specifications:
- A desktop device, such as a fully functional computer, laptop etc.
- A minimum of 1 GB RAM.
- Hard Disk Space of a minimum of 500 MB.
- Proper High-Speed Internet Connectivity (Christine Roy, Dewit, and Aubert, 2001).
The software components needed for the e-commerce website include:
- The WIX Framework needed to build the site in and of itself.
- WIX Toolset Documentation to properly learn the tools and functionalities that would go into building the site.
- Plugins that are included in order to provide the full scope of functionalities that are intrinsic to any possible e-commerce website (Ghosh and Swaminatha, 2001).
Payment System of an e-commerce website
The payment system on this particular website can be classified into two types, namely online and offline payment systems. The offline payment systems are more or less regulated by an intrinsic agreement between the site and the individual customer through which the person concerned should pay the money in cash when the order has been delivered unto himself/herself. In the other case, fully implementing payment methods is an elongated task in and of itself; one needs to effectively make sure that proper payment instances are effectively accomplished.
The representatives of the e-business need to contact with various vendors who generally tend to facilitate various modes of payment of which there are many available on the internet. Upon establishing contact and ratifying any or all formalities, an account is created with respect to the e-business in question so that the proper implementation of the payment gateway can be achieved. As such, when a particular customer would choose an online payment method, he/she should effectively be brought directly to the payment gateway with the help of which one can effectively pay the money online, which has been essentially made in order to accomplish the task at hand (Hoffman, Novak and Peralta, 1999).
Legal, Security and Privacy Issues
One needs to make sure that the privacy of any visitor who is visiting the website for any possible reason should be protected under all possible circumstances. As a result, proper security techniques should be put into place in order to make sure that their respective private data is not leaked by any other party at any point in time. This is purported by the fact that privacy, as well as security issues, should be resolved, and, as a result, should be safeguarded by the ones who are in charge of that particular department of website development.
In order to make sure that this information is safeguarded at all possible times, the database part should be protected and represent immutability at all possible times. This fact is made more evident considering the fact that any or all forms of information that are provided by the client should not be changed or messed with, and the result obtained should be selectively displayed for the benefit of all customers out there.
Any or all legal matters that are in some way connected with the e-commerce website can be taken to any Court of Law, an institution that supposedly ensures that the friction or controversy regarding these specific aspects is resolved as quickly as possible (Gunasekaran, Marri, McGaughey and Nebhwani, 2002).
Benefits of the e-business
From a customer point of view, the importance of an e-business venture cannot be stated under any possible circumstances. Previously, when e-commerce websites were still not a thing, there were many problems associated with the more traditional forms of buying products of one’s own choosing. Hunting for the same was an effort in and of itself, and coupling that with the time management issues that so many people tend to face in today’s world exacerbated the situation to an even greater extent. Through the use of e-commerce websites, people can handily choose any particular product that they might wish to buy from any particular location at which they might be located, and, as a result, some portion of the power has most definitely gone back to the customer in effect (Egger, 2001).
Conclusion and Recommendation
In the end, viewing a particular e-commerce website and taking charge of building one as such is so fundamentally and monumentally different from each other that people just generally give up on them. This is further extended by the fact that running a particular website of its ilk is a challenge that is inherent from the very start. From logistics to the handling of finances, everything tends to be decentralized in order to prevent any sort of mass confusion during any normal day of a particular e-commerce website running daily and without any possible hitch. As such, one should always be prepared for any sort of challenges that might be small but irritating, and also large but unyielding.
There are some recommendations that one should keep in mind in conjunction with any e-commerce website, and they are listed below:
- The website that is being or have been built should have an appropriate and multi-variant database system that could effectively handle a great amount of data without breaking down completely (Lasa, Munday and Clark, Rivergy Inc, 2007).
- The “payment gateway” should be integrated in a proper manner so as to facilitate a smooth transition between the intrinsic e-commerce website to the attached payment page where the user needs to enter all possible information regarding himself/herself.
- The e-commerce website should display the products in great detail, and, in the process, intimate to the customers about what they are actually buying if any.
Laudon, K.C. and Traver, C.G., 2013. E-commerce. Pearson.
Klopping, I.M., and McKinney, E., 2004. Extending the technology acceptance model and the task-technology fit model to consumer e-commerce. Information Technology, Learning & Performance Journal, 22(1).
Hoffman, D.L., Novak, T.P. and Peralta, M., 1999. Building consumer trust online. Communications of the ACM, 42(4), pp.80-85.
Egger, F.N., 2001, June. Affective design of e-commerce user interfaces: How to maximize perceived trustworthiness. In Proc. Intl. Conf. Affective Human Factors Design (pp. 317-324).
Christine Roy, M., Dewit, O. and Aubert, B.A., 2001. The impact of interface usability on trust in web retailers. Internet Research, 11(5), pp.388-398.
Lasa, R., Munday, M. and Clark, D., Rivergy Inc, 2007. System for building a website. U.S. Patent Application 11/457,278.
Burt, S. and Sparks, L., 2003. E-commerce and the retail process: a review. Journal of Retailing and Consumer Services, 10(5), pp.275-286.
Gunasekaran, A., Marri, H.B., McGaughey, R.E., and Nebhwani, M.D., 2002. E-commerce and its impact on operations management. International journal of production economics, 75(1-2), pp.185-197.
Kraemer, K.L., Gibbs, J. and Dedrick, J., 2005. Impacts of globalization on e-commerce use and firm performance: A cross-country investigation. The Information Society, 21(5), pp.323-340.
Sorescu, A., Frambach, R.T., Singh, J., Rangaswamy, A. and Bridges, C., 2011. Innovations in retail business models. Journal of retailing, 87, pp.S3-S16.
Ghosh, A.K. and Swaminatha, T.M., 2001. Software security and privacy risks in mobile e-commerce. Communications of the ACM, 44(2), pp.51-57.
Jing, Y., 2009. On-line Payment and Security of E-commerce. In Proceedings. The 2009 International Symposium on Web Information Systems and Applications (WISA 2009) (p. 46). Academy Publisher.Follow us on Social Media