The average attention span of a consumer is around eight seconds, which means you have a limited amount of time to interest them and explain your product or service before they move on to something else. Explainer videos help to solve this problem as they are created to hold your viewers’ attention while also presenting information in a compelling manner that maintains observers’ focus.
By having an app explainer video, your company is opting to utilize an engaging content form to inform your target market about your company and why it is crucial for them. Because they combine eye-catching visuals and informative audio, they are an engaging way to connect with your audience while also increasing brand awareness and conversion rates.
If you are interested in learning more about what an app explainer video can do for you, read on to learn:
Why an app explainer video is perfect for small business marketing.
1. It increases brand awareness.
As a small business, you want to make sure that you are reaching the maximum amount of people and creating the most buzz possible while staying within your budget. This is one of the most significant ways that app explainer videos can help you. When it comes to generating brand awareness, this type of video is the way to go. Plus, more than 80% of viewers recall a video they have seen in the past 30 days, which makes it an ideal approach for staying in someone’s mind.
The purpose of an explainer video is to present your brand, product, or service to a potential customer while demonstrating why you exist and what makes you distinctive from your competitors. A well-done explainer video is able to initiate interest as it is an attention-grabbing form of media that is hard for consumers to ignore. For this reason, your app explainer video can showcase why your app needs to be a part of your potential customer’s life.
2. It helps you connect.
Animated videos are a fantastic way to evoke emotions with viewers in order to assist you in connecting with them. This form of video is guaranteed to start conversations and to provide your viewers with a compelling reason to emotionally invest in the brand. After all, the animation is utterly fun to watch.
By utilizing this form of content into your digital marketing strategy, you are enabling your company to connect with your preferred demographic, while also producing heightened recognition of your company, product, or service. Video content ranks better in the search results than plain text, so you want to ensure that you are injecting your brand’s personality into the explainer video so that there are unique elements that intrigue viewers.
3. It boosts conversion rates.
An app explainer video allows you to leverage the immense power that video content has in terms of driving conversions and sales. In fact, these videos regularly increase conversion rates by over 30 percent due to their tremendous ability to influence consumers to act on what they see. For example, by answering frequent consumer questions in your short, attention-grabbing video, you can increase your trustworthiness and boost sales.
To do this, make sure you are paying attention to the most frequently asked questions and incorporate the most useful tips to bring solutions. Focusing on this will help you to produce more organic traffic from search engines, while also increasing your conversion rates. In other words, consumers are more likely to make a purchase after seeing an explainer video.
4. It is highly shareable.
One of the best ways for small businesses to get the most out of their marketing budget is to create highly shareable content. As long as you are making content that is valuable and informative, you are going to be producing shareable content. Generally, shareable content is entertaining, visually appealing, and practical. It also needs to speak to people’s interests, lead to social validation, and promise rewards. All of these things are integral to producing an explainer video.
Usually, explainer videos are hosted on video-sharing sites, and they are created with the intention of provoking audience commentary and engagement. For this reason, they are highly shareable. If you are looking to increase the shareability of your app explainer video, make sure you are in touch with your target audience and that you understand what they believe in and associate with. This will help guide you in creating content that resonates with their personalities and interests.
5. It is versatile.
As a small business, you want to ensure that you are spending your money on marketing strategies that can bring you a tremendous ROI. Luckily, explainer videos are highly versatile, which means they can be used in a variety of ways and for an array of functions. For example, you can publish the explainer video on the homepage of your website as well as shorter clips across your social networks. Additionally, you can utilize teasers in marketing emails and then in company presentations.
Additionally, explainer videos look fantastic on smaller screens (such as mobile), which is essential in today’s world. Unlike text and images, you don’t have to worry about how these videos will adjust; you can be assured that they will always look good. You can’t overlook the fact that the majority of digital growth is coming from mobile, which makes explainer videos even more essential for your business.
Final Thoughts
For these reasons, an app explainer video is a beneficial tool for all small businesses. From growing brand awareness to boosting ROI, creating shareable content to connect with your target audience, this type of video does it all.
To ensure you are creating the best video possible, make sure you work with professionals who specialize in animated video production. These creatives know how to combine the art and science of explainer videos to generate something that brings value to both the viewer and your company. Don’t overlook the importance of this type of content when planning next year’s digital marketing strategy.
Have you ever used an explainer video? Why or why not? Let us know in the comments below!
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